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@ Design_r
2025-03-29 18:02:16
> This UX research has been redacted by @iqra from the Bitcoin.Design [community](https://discord.gg/K7aQ5PErht), and shared for review and feedback! Don't be shy, share your thoughts.
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## 1️⃣ Introduction
#### Project Overview
📌 **Product:** BlueWallet (Bitcoin Wallet)
📌 **Goal:** Improve onboarding flow and enhance accessibility for a better user experience.
📌 **Role:** UX Designer
📌 **Tools Used:** Figma, Notion
#### Why This Case Study?
🔹 BlueWallet is a self-custodial Bitcoin wallet, but **users struggle with onboarding due to unclear instructions**.
🔹 **Accessibility issues** (low contrast, small fonts) create **barriers for visually impaired users**.
🔹 Competitors like **Trust Wallet and MetaMask offer better-guided onboarding**.
This case study presents **UX/UI improvements** to make BlueWallet **more intuitive and inclusive**.
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## 2️⃣ Problem Statement: Why BlueWalletʼs Onboarding Needs Improvement
#### 🔹 **Current Challenges:**
1️⃣ **Onboarding Complexity** - BlueWallet lacks **step-by-step guidance**, leaving users confused about wallet creation and security.
 
2️⃣ **No Educational Introduction** - Users land directly on the wallet screen with **no explanation of private keys, recovery phrases, or transactions**.
3️⃣ **Transaction Flow Issues** - Similar-looking **"Send" and "Receive" buttons** cause confusion.
4️⃣ **Poor Accessibility** - Small fonts and low contrast make navigation difficult.
#### 🔍 **Impact on Users:**
**Higher drop-off rates** due to frustration during onboarding.
**Security risks** as users skip key wallet setup steps.
**Limited accessibility** for users with visual impairments.
#### 📌 **Competitive Gap:**
Unlike competitors (Trust Wallet, MetaMask), BlueWallet does not offer:
✅ A guided onboarding process
✅ Security education during setup
✅ Intuitive transaction flow
    
Somehow, this wallet has much better UI than the BlueWallet Bitcoin wallet.
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## 3️⃣ User Research & Competitive Analysis
#### User Testing Findings
🔹 Conducted usability testing with **5 users** onboarding for the first time.
🔹 **Key Findings:**
✅ 3 out of 5 users **felt lost** due to missing explanations.
✅ 60% **had trouble distinguishing transaction buttons**.
✅ 80% **found the text difficult to read** due to low contrast.
#### Competitive Analysis
We compared BlueWallet with top crypto wallets:
| Wallet | Onboarding UX | Security Guidance | Accessibility Features |
|---|---|---|---|
| BlueWallet | ❌ No guided onboarding | ❌ Minimal explanation | ❌ Low contrast, small fonts |
| Trust Wallet | ✅ Step-by-step setup | ✅ Security best practices | ✅ High contrast UI |
| MetaMask | ✅ Interactive tutorial | ✅ Private key education | ✅ Clear transaction buttons |
📌 **Key Insight:** BlueWallet lacks **guided setup and accessibility enhancements**, making it harder for beginners.
## 📌 User Persona
To better understand the users facing onboarding challenges, I developed a **persona** based on research and usability testing.
#### 🔹 Persona 1: Alex Carter (Bitcoin Beginner & Investor)
👤 **Profile:**
- **Age:** 28
- **Occupation:** Freelance Digital Marketer
- **Tech Knowledge:** Moderate - Familiar with online transactions, new to Bitcoin)
- **Pain Points:**
- Finds **Bitcoin wallets confusing**.
- - Doesnʼt understand **seed phrases & security features**.
- - **Worried about losing funds** due to a lack of clarity in transactions.
📌 **Needs:**
✅ A **simple, guided** wallet setup.
✅ **Clear explanations** of security terms (without jargon).
✅ Easy-to-locate **Send/Receive buttons**.
📌 **Persona Usage in Case Study:**
- Helps define **who we are designing for**.
- Guides **design decisions** by focusing on user needs.
#### 🔹 Persona 2: Sarah Mitchell (Accessibility Advocate & Tech Enthusiast)
👤 **Profile:**
- **Age:** 35
- **Occupation:** UX Researcher & Accessibility Consultant
- **Tech Knowledge:** High (Uses Bitcoin but struggles with accessibility barriers)
📌 **Pain Points:**
❌ Struggles with small font sizes & low contrast.
❌ Finds the UI difficult to navigate with a screen reader.
❌ Confused by identical-looking transaction buttons.
📌 **Needs:**
✅ A **high-contrast UI** that meets **WCAG accessibility standards**.
✅ **Larger fonts & scalable UI elements** for better readability.
✅ **Keyboard & screen reader-friendly navigation** for seamless interaction.
📌 **Why This Persona Matters:**
- Represents users with visual impairments who rely on accessible design.
- Ensures the design accommodates inclusive UX principles.
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## 4️⃣ UX/UI Solutions & Design Improvements
#### 📌 Before (Current Issues)
❌ Users land **directly on the wallet screen** with no instructions.
❌ **"Send" & "Receive" buttons look identical** , causing transaction confusion.
❌ **Small fonts & low contrast** reduce readability.
#### ✅ After (Proposed Fixes)
✅ **Step-by-step onboarding** explaining wallet creation, security, and transactions.
✅ **Visually distinct transaction buttons** (color and icon changes).
✅ **WCAG-compliant text contrast & larger fonts** for better readability.
#### 1️⃣ Redesigned Onboarding Flow
✅ Added a **progress indicator** so users see where they are in setup.
✅ Used **plain, non-technical language** to explain wallet creation & security.
✅ Introduced a **"Learn More" button** to educate users on security.
#### 2️⃣ Accessibility Enhancements
✅ Increased **contrast ratio** for better text readability.
✅ Used **larger fonts & scalable UI elements**.
✅ Ensured **screen reader compatibility** (VoiceOver & TalkBack support).
#### 3️⃣ Transaction Flow Optimization
✅ Redesigned **"Send" & "Receive" buttons** for clear distinction.
✅ Added **clearer icons & tooltips** for transaction steps.
## 5️⃣ Wireframes & Design Improvements:
#### 🔹 Welcome Screen (First Screen When User Opens Wallet)
**📌 Goal: Give a brief introduction & set user expectations**
✅ App logo + **short tagline** (e.g., "Secure, Simple, Self-Custody Bitcoin Wallet")
✅ **1-2 line explanation** of what BlueWallet is (e.g., "Your gateway to managing Bitcoin securely.")
✅ **"Get Started" button** → Le ads to **next step: Wallet Setup**
✅ **"Already have a wallet?"** → Import option
🔹 **Example UI Elements:**
- BlueWallet Logo
- **Title:** "Welcome to BlueWallet"
- **Subtitle:** "Easily store, send, and receive Bitcoin."
- CTA: "Get Started" (Primary) | "Import Wallet" (Secondary)
#### 🔹 Screen 2: Choose Wallet Type (New or Import)
**📌 Goal: Let users decide how to proceed**
✅ **Two clear options:**
- **Create a New Wallet** (For first-time users)
- **Import Existing Wallet** (For users with a backup phrase)
✅ Brief explanation of each option
🔹 **Example UI Elements:
- **Title:** "How do you want to start?"
- **Buttons:** "Create New Wallet" | "Import Wallet"
#### 🔹 Screen 3: Security & Seed Phrase Setup (Critical Step)
**📌 Goal: Educate users about wallet security & backups**
✅ Explain **why seed phrases are important**
✅ **Clear step-by-step instructions** on writing down & storing the phrase
✅ **Warning:** "If you lose your recovery phrase, you lose access to your wallet."
✅ **CTA:** "Generate Seed Phrase" → Next step
🔹 **Example UI Elements:
- Title:** "Secure Your Wallet"
- **Subtitle:** "Your seed phrase is the key to your Bitcoin. Keep it safe!"
- **Button:** "Generate Seed Phrase"
## 🔹 Screen 4: Seed Phrase Display & Confirmation
**📌 Goal: Ensure users write down the phrase correctly**
✅ Display **12- or 24-word** seed phrase
✅ **“I have written it downˮ checkbox** before proceeding
✅ Next screen: **Verify seed phrase** (drag & drop, re-enter some words)
🔹 **Example UI Elements:**
- **Title:** "Write Down Your Seed Phrase"
- List of 12/24 Words (Hidden by Default)
- **Checkbox:** "I have safely stored my phrase"
- **Button:** "Continue"
### 🔹 Screen 5: Wallet Ready! (Final Step)
**📌 Goal: Confirm setup & guide users on next actions**
✅ **Success message** ("Your wallet is ready!")
✅ **Encourage first action:**
- “Receive Bitcoinˮ → Show wallet address
- “Send Bitcoinˮ → Walkthrough on making transactions
✅ Short explainer: Where to find the Send/Receive buttons
🔹 **Example UI Elements:**
- **Title:** "You're All Set!"
- **Subtitle:** "Start using BlueWallet now."
- **Buttons:** "Receive Bitcoin" | "View Wallet"
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## 5️⃣ Prototype & User Testing Results
🔹 **Created an interactive prototype in Figma** to test the new experience.
🔹 **User Testing Results:**
✅ **40% faster onboarding completion time.**
✅ **90% of users found transaction buttons clearer.**
🔹 **User Feedback:**
✅ “Now I understand the security steps clearly.ˮ
✅ “The buttons are easier to find and use.ˮ
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## 6️⃣ Why This Matters: Key Takeaways
📌 **Impact of These UX/UI Changes:**
✅ **Reduced user frustration** by providing a step-by-step onboarding guide.
✅ **Improved accessibility** , making the wallet usable for all.
✅ **More intuitive transactions** , reducing errors.
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## 7️⃣ Direct link to figma file and Prototype
Figma file: [https://www.figma.com/design/EPb4gVgAMEgF5GBDdtt81Z/Blue-Wallet-UI-
Improvements?node-id=0-1&t=Y2ni1SfvuQQnoB7s-1](https://www.figma.com/design/EPb4gVgAMEgF5GBDdtt81Z/Blue-Wallet-UI-
Improvements?node-id=0-1&t=Y2ni1SfvuQQnoB7s-1)
Prototype: [https://www.figma.com/proto/EPb4gVgAMEgF5GBDdtt81Z/Blue-Wallet-UI-
Improvements?node-id=1-2&p=f&t=FndTJQNCE7nEIa84-1&scaling=scale-
down&content-scaling=fixed&page-id=0%3A1&starting-point-node-
id=1%3A2&show-proto-sidebar=1](https://www.figma.com/proto/EPb4gVgAMEgF5GBDdtt81Z/Blue-Wallet-UI-
Improvements?node-id=1-2&p=f&t=FndTJQNCE7nEIa84-1&scaling=scale-
down&content-scaling=fixed&page-id=0%3A1&starting-point-node-
id=1%3A2&show-proto-sidebar=1)
Original PDF available from [here](https://cdn.discordapp.com/attachments/903126164795699212/1355561527394173243/faf3ee46-b501-459c-ba0e-bf7e38843bc8_UX_Case_Study__1.pdf?ex=67e9608d&is=67e80f0d&hm=d0c386ce2cfd6e0ebe6bde0a904e884229f52bf547adf1f7bc884e17bb4aa59e&)
originally posted at https://stacker.news/items/928822