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@ Design_r
2025-05-05 05:15:02Crabtree's Framework for Evaluating Human-Centered Research
Picture this: You've spent three weeks conducting qualitative research for a finance app redesign. You carefully recruited 12 participants, conducted in-depth interviews, and identified patterns around financial anxiety and decision paralysis. You're excited to present your findings when the inevitable happens:
"But are these results statistically significant?"
"Just 12 people? How can we make decisions that affect thousands of users based on conversations with just 12 people?"
As UX professionals, we regularly face stakeholders who evaluate our qualitative research using criteria designed for quantitative methods... This misalignment undermines the unique value qualitative research brings to product development.
Continue reading https://uxpsychology.substack.com/p/beyond-numbers-how-to-properly-evaluate
originally posted at https://stacker.news/items/971767