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@ rmdes
2025-05-05 13:38:18Reading : Tony Schwartz’s Responsive Chord theory predicted the media war we’re in—and how we might still win it The Responsive Chord: the belief that the most effective messages don’t implant new ideas—they resonate with the feelings, memories, and beliefs people already carry. Read More https://open.substack.com/pub/willrobinson/p/the-forgotten-playbook-for-fighting