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@ Hallel
2025-04-25 11:13:21Marketing & Sales Strategy - Local: Social media campaigns, pop-up stores at Addis events (e.g., Meskel Festival), partnerships with Ethiopian influencers. - International: Cannes pop-up store, collaborations with filmmakers, e-commerce (Shopify/Amazon). - Budget: 6,875,000 ETB for Cannes (25% of total), 3,000,000 ETB for local marketing.