@ paul keating

Humans are evolving with social media & devices. These are powerful tools, but neither is built with their users' health and well-being in mind.

The big tech business incentives are a higher priority than their users' health & well being. This results in their products being designed to capture as much attention from you as possible so they can profit.

Many are realizing this. Few know there are emerging, viable alternatives.

Nostr is a new model for social media (and much more).

Bitcoin is a new model for money.

nostr:nprofile1qyt8wumn8ghj7ct49eex2mrp09skymr99ehhyecpp4mhxue69uhkummn9ekx7mqqyr4aa6ffghhs22pmuzkrmcjhslyp56jc5y84druuddsanh238td66va34er is a new model for computers.

This article will explain why Nostr is primed to be the new model for social media.

“We cannot have a society in which, if two people wish to communicate, the only way that can happen, is if it’s financed by a third party who wishes to manipulate you” - Jaron Lanier

What is Nostr? What is Primal?

I’ve done a wonderful job of confusing people by interchanging the words Nostr & Primal. So allow me a brief, high level explanation.

Nostr is an internet protocol that allows for censorship resistant social media.

An internet protocol is a set of rules that computers follow to communicate with each other.

Nostr stands for Notes & Other Stuff Transmitted by Relays.

Primal is an app built on Nostr. I work for Primal the company.

When you post to Primal, you can see your content in other Nostr apps. Primal doesn’t own you, your content or identity. You do. You can take your content and followers to any Nostr app.

In this gif, you can see my content in 5 different Nostr apps.

Nostr is like email, but for social media—it’s a system where anyone can send and receive posts using any app they like. Similar to how you would send an email to everyone you know. Everyone will receive that email no matter what email service provider they’re using (yahoo, gmail, proton, apple etc).

When you “create an account” on Primal, you create a password that you can use to log in to any Nostr app. Your password is called a private key and you can use that to log in to any apps that are built on Nostr. See them here at nostrapps.com.

All this may sound a bit confusing, but this is just what's going on under the hood. Primal will feel like any other social media app. Check out this image below to learn more and be sure to keep your private key (your password) safe!

#### How I got into Nostr

Long story short, if you’ve been in to Bitcoin, you at least know about Nostr. I used Twitter as my primary news/Bitcoin source for the past 8 years and followed the Trump and Covid dramas closely. 

I’ve come to the conclusion that social media needs to be protocol based and decentralized.

The first Nostr conference in March of 2023 was in Uvita, Costa Rica. I was living in the area, so of course I showed up. Here’s a brief video we made from the conference.

Why I'm Stoked on Nostr

The Everything App for Social Media

This is the original idea that made the lightbulb in my head go off. 1 identity for all types of content.

I have accounts on Youtube, Twitter, Nostr, Instagram, TikTok, & Medium. That means 6 different logins, 6 different follower sets, and 6 places to post when I have something to share.

With Nostr, I have 1 identity, 1 follower set, & (potentially) 1 place to post each type of content.

On the Left - 5 apps, 5 identities. Right - 5 apps, 1 identity

The Nostr apps are in their infancy, but I can imagine a future with more diverse apps specified by content type (blogs, long form vid, vertical vids, music, etc.).

The ability to post all of your content to (potentially) one app and giving your audience the choice to consume that content in whatever app they please is revolutionary.

X wants to be the everything app as well. It looks like it's heading towards becoming the WeChat of the West. This begs the question... Does the infrastructure for social media need to be owned by singular corporations or governments?

Check out this video where nostr:nprofile1qyxhwumn8ghj7mn0wvhxcmmvqyehwumn8ghj7mnhvvh8qunfd4skctnwv46z7ctewe4xcetfd3khsvrpdsmk5vnsw96rydr3v4jrz73hvyu8xqpqsg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q8dzj6n & nostr:nprofile1qyt8wumn8ghj7ct5d3shxtnwdaehgu3wd3skueqpz4mhxue69uhk2er9dchxummnw3ezumrpdejqqgyymmnwvah9hdnmft2wqsk0wr9as6q32hd4xk2zlnr2q5ectznjgqd27v94 discuss everything apps during the 2nd Nostr conference in Japan.

Nostr is the tool to orange pill the world

Orange pilling is a slightly cringe term used to describe educating people about Bitcoin. In Nostr, we say purple pilling because for some reason, Nostr’s theme is purple.

Jargon aside, the reason I believe that Nostr will orange pill the world is because of zaps!

Zaps are micropayments of bitcoin. You can send zaps on posts as easily as you can send likes on posts with Primal’s built in wallet and creators keep 100% of what they earn. They’re the best way to really feel the Nostr difference. 

Here’s an example of me zapping 210 sats to a few people with one click.

I've now personally watched over 20 people receive and send their1st Bitcoin transactions minutes after downloading Primal. Right away you pop two cherries, owning Bitcoin and sending Bitcoin. Pretty rad. 

It's a fundamentally different experience to touch Bitcoin through a social media style app than it is to buy bitcoin from an exchange. Someone new on Primal immediately has a use case for Bitcoin upon downloading the app. Zaps!

Nostr is known as the Bitcoiner social network. It could be/is becoming the place for newbies to come learn about Bitcoin, and interact with people who can help teach. I see a massive opportunity for Primal to play a huge role in this transition to a bitcoin standard.

I wonder how often this scenario with nostr:nprofile1qyxhwumn8ghj7mn0wvhxcmmvqyv8wumn8ghj7mn0wd68ytn0wpjku6r0danxgtnwdsqzpq8gr333mlm73rnsfv2uvsrtvg44l5l5r0qrn6c0fw08t5hkccwarhnfev will repeat. Also, check out this video about how zaps got nostr:nprofile1qyxhwumn8ghj7mn0wvhxcmmvqyw8wumn8ghj7mn0wd68ytnzd96xxmmfdejhytnnda3kjctvqqstkm5tw5w2f2qg2zp0tzxk9junagtrqeayyxnzggqcphgec9p37ncc26xj6 to read The Bitcoin Standard.

Micropayments on the internet are only possible with digitally native money.

Zaps are signal. They’re pure life force energy given to another person in appreciation for their content and it's unique to Nostr.

Social media is simply better with payments. You cannot unsee or unfeel this. We're only beginning to scratch the surface of what zaps mean to a social network. Should be fun :)

Sovereignty

Today, our digital lives are owned. Our data, identity, and content can be taken away.

Nostr flips this. We own our identity & choose where our data lives. Companies no longer have singular control over the flow of information.

Bitcoin gives you private keys for money. Nostr gives you private keys for speech.

On X and Instagram, we make a username and password. We are renting these identities from these corporations. How do we know these identities are not yours? Because they can be taken away from you.

With Nostr, you and only you have your keys. You can post anytime, from any app, using your own key. If Primal stops working, no big deal. You could post from other Nostr apps.

I believe there’s something deeper going on here. Humans are sovereign beings. Being sovereign means being in full control. 

With Nostr & Bitcoin, we can be in complete control of our money & speech. 

These tools empower humans and reduce our need for dependence on 3rd parties.

Nostr allows us to create & share freely without the potential of being silenced for “wrongthink”. 

It’s time for those who care about sovereignty to build their brands on their own land.

Nostr is Organic

Facebook wanted to connect the world. They’ve done an absolutely fantastic job at this. But at what cost? 

The ad model has been the best way for platforms to monetize their services. This leads to bad incentives. Social media sites need you to spend as much time as possible on their apps so that they can sell your attention to advertisers. 

Maybe there’s more ethical ways to advertise that do not lead to perverse incentives, but this isn’t the point. 

Now, social media is basically a dopamine slot machine serving us things that we’re most likely to engage with. Whatever we lend our eyes to, purposefully or not, is the content we’re fed. Engagement is the north star of current social media. This modifies the behavior of everyone on the app. 

These algorithms have been weaponized at times. And many would say that they’re programming us.

Let me speak in meme for a moment here:

It’s different on Nostr

After using Nostr for a couple years, it’s clearer to me when I switch to another social media platform that they are doing everything they can to grab my attention. They being the platform and the creators. I can feel when people create for an algo vs. for an audience. 

With Primal, I can select which algorithm I want to use or create my own feeds using Primal’s advanced search. (I expect these tools to get much better over time.) This gives the user much more control over what they see vs a singular algorithm. Algorithmic choice is something that legacy social media platforms are greatly missing.  

I can also control which feed I want to see when I open the app. For example, I created this feed of one person saying “STAY FOCUSED CHAMP” so when I open the app I’m not immediately distracted.  Look at what instagram does when you want to simply search for someone’s account…

I can’t help but envision a world where all of the content is posted to Nostr. The apps with the best user experiences would win. I’d imagine the winners would have the best algos, least intrusive ads, and would give their users the most control over their experience.

Thought Experiment

Pretend you’re a super intelligent being looking down upon the earth. 

The1st thing you’d notice is that they’re always staring at their phones. You’d also notice that while they have an abundant earth, they insist on chemically altering their food which is making them sick. 

Then, you’d notice that the money humans work their entire lives for can be and is manipulated by central authorities with zero effort. 

And, you’d notice that the “digital global town square” is owned by a unelected, fallable humans and corporations.\ It’s laughable! 

It doesn’t have to be this way anymore. And it’s up to us to change it.

To conclude.

This article is not meant to trash talk other platforms, those who use them, or those who created them. I use them daily. Mostly to advocate for Nostr & Bitcoin these days.

These platforms have created a ton of value for the world, & Nostr can be used alongside of them.

Maybe if Nostr existed back then, they would’ve built on it. 

“We shape our tools, and thereafter our tools shape us”. We’ve learned priceless lessons from the evolution of social media thus far. We can use these lessons to shape tools with our health & well-being as our first priority. 

We can obsolete these outdated, unhealthy systems. 

Nostro and Nuestro mean 'ours' in Italian & Spanish. I don't think this a coincidence. Nostr is our chance to create a better internet for our future generations.

pura vida

(meme cred nostr:nprofile1q9n8wumn8ghj7enfd36x2u3wdehhxarj9emkjmn99ah8qatzx9kx2mrtdqeks6rcwuukserhd33hq6ekwyuhgvrcwsukvdme0fjnq7fsdeuxz7nk0fck5mtjv5ehqwfc0qehxargddm8j73lvfex7ctyvdshxapaw3e82egpp4mhxue69uhkummn9ekx7mqqyrl8767x7uecka4mlqxmgq4duev48cst9u37vm5fsgztv0xyy5u6xs34wwg also check out his nostr doc )