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@ ಠ_ಠ Nostronaut
2025-02-11 11:14:18
Even amid the drudgery of the Super Bowl, there was—almost—one bright spot. For what felt like eight hours, the commercials were at least not overtly woke. By recent standards, they were unobjectionable. The ads weren’t anti-woke, but they also weren’t shoving leftist messaging down our throats. That alone felt like progress. But that progress was short-lived, ruined by two girl-power ads desperately trying to resurrect 2019-era feminist nonsense. The first, from the NFL, pushed girls’ flag football with a ridiculous fantasy sequence where a girl faces off against a man in a one-on-one football match—whatever that is. Naturally, she dominates while the guy looks like an overconfident fool. The intended message? Women are better than men at everything. A more realistic ad would have had her sprout wings and fly across the field.
The second offender came from Nike, making its first Super Bowl ad appearance since 1988, only to whine about how female athletes are victims of sexism. Supposedly, women are constantly told they can’t be confident, ambitious, or successful in sports—an absurd claim in a society that idolizes female athletes. Some conservatives claimed this was a win since Nike featured only women and excluded trans-identified men. But that’s not a shift toward the right; it’s just hypocrisy. Nike still supports men in women’s sports—it just chose to ignore that for this particular ad.
The irony is that Caitlin Clark, featured in the commercial, has actually faced criticism—but not from men. Most male sports fans admire her. The ones tearing her down are her fellow female athletes. This is almost always the case. Feminists love to claim women are constantly judged and criticized, but they rarely mention that it’s usually other women doing the judging. From so-called beauty standards to petty social media feuds, the call is always coming from inside the house. But Nike wasn’t about to spend $8 million to tell that truth, so we got yet another stale girl-power ad instead. At a time when wokeness is dying, this feels more outdated than ever—but Nike and the NFL just can’t let it go.