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2025-02-25 23:03:23The BRICS bloc — Brazil, Russia, India, China, South Africa — and New Development Bank partners like Rwanda defy the Philips-Kuznets model, where growth ostensibly balances unemployment, inflation, and inequality, ultimately providing for a market-supplied safety net. This dated lens misses an evolving post-Covid, 21st-century reality: a “Veblen Trap,” where masstige (mass luxury), veblenization of essentials, and financialized precarity unravel Amartya Sen’s Development as Freedom. Sen’s vision — development as capability expansion, tracked via the Human Development Index (HDI) — clashes with a world where identity-driven overconsumption taxes the Anthropocene, our epoch of human ecological dominance. Integrating Robert Shiller’s narrative economics, I argue BRICS wield pop culture narratives — akin to The Daily Show’s ascent as political kingmaker — to obscure this trap, reshaping global development. Moreover, this mix of taxation of the Anthropocene with the geopolitical weaponization of pop culture narratives allows us to infer the acceleration of extraplanetary expansion; first as resources harvesting in the Asteroid Belt and thereafter as outright colonization of the Moon and Mars.
For Millennials as much for the the Global South, precarity fuels status-chasing: luxury IP “democratization” (e.g., branded sneakers) is just the obverse of a system that veblenizes essentials like healthcare or infrastructure, turning access into prestige. Financialization — debt and speculative markets — amplifies this, misallocating labor and time. Regulatory overreach and a resurgent industrial policy, a Laffer-style tipping point, accelerates collapse: civic trust erodes as citizenship tiers by consumption power. Yet, this trap extends beyond economics. Identity politics — tribalized via X posts — drives overconsumption, linking personal worth to carbon-heavy lifestyles. This scales to ESG and climate change: BRICS’ growth, lauded as sustainable via NDB projects, masks a paradox of luxury narratives (e.g., China’s EV boom) clashing with HDI stagnation and ecological strain.
Using mixed methods — HDI trends, Anthropocene metrics (carbon footprints, resource depletion), and narrative- and sentiment-analysis from social media — I test this in BRICS contexts: South Africa’s privatized essentials, India’s urban precariat. The Veblen Trap explains why development falters as freedom increases; connecting identity, economy, and planetary limits. This redefines BRICS’ rise, challenging Western models and signaling a looming crisis: overconsumption’s human cost in the Anthropocene.