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@ Boaz
2025-04-21 06:17:21
**Expanded Distribution & Supply Chain Strategy for Boaz Trading PLC’s Dry Cleaner Project**
Boaz Trading PLC’s distribution and supply chain strategy is designed to balance efficiency, sustainability, and customer convenience, leveraging strategic locations, technology, and partnerships. Below is a detailed breakdown of each component:
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### **1. Central Facility: Bole Area (High Visibility)**
**Location Rationale**:
- **Prime Accessibility**: Situated near Bole International Airport, luxury hotels (e.g., Sheraton Addis), and expatriate residences, ensuring proximity to high-value customers.
- **Brand Visibility**: High foot traffic from commercial hubs (banks, NGOs) and shopping centers enhances brand recognition.
**Operational Details**:
- **Capacity**: Equipped to process **500+ garments/day** with solvent-free machines and solar-powered dryers.
- **Facility Layout**:
- **Cleaning Zone**: Advanced machinery for Western and traditional attire.
- **Quality Control Station**: Post-cleaning inspections for stains, shrinkage, and embroidery integrity.
- **Storage**: Climate-controlled area for delicate fabrics.
- **Sustainability**:
- **Solar Energy**: 30% of power sourced from on-site panels, backed by generators for outages.
- **Water Recycling**: Closed-loop system reduces consumption by 40%.
**Risk Mitigation**:
- **Redundant Systems**: Backup generators and rainwater harvesting ensure uninterrupted operations.
- **Scalability**: Modular design allows expansion to 1,000+ garments/day with demand.
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### **2. Pickup Points: Partnered Kiosks in Office Complexes**
**Partnership Model**:
- **Locations**: Ethiopian Airlines HQ, UNECA complex, and Kazanchis financial district.
- **Structure**:
- **Dedicated Counters**: Branded kiosk spaces with trained staff for drop-off/pickup.
- **Revenue Sharing**: 15% commission per transaction to kiosk operators.
**Operational Workflow**:
1. **Drop-Off**: Customers leave garments at kiosks; staff log orders into a centralized system.
2. **Transport**: Garments collected daily via electric tricycles for eco-friendly transit to the central facility.
3. **Return**: Cleaned items delivered to kiosks within 24–48 hours, with SMS notifications to customers.
**Quality Assurance**:
- **Training**: Kiosk staff trained in handling delicate fabrics and using Boaz’s app for order tracking.
- **Audits**: Monthly checks to ensure service consistency and brand standards.
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### **3. Delivery: Motorcycle Fleet for Last-Mile Service**
**Fleet Details**:
- **Size**: 10 motorcycles initially, expandable to 30 based on demand.
- **Coverage**: All areas within Addis Ababa’s ring road, with a 4-hour delivery window.
**Technology Integration**:
- **Routing Software**: AI-powered tools optimize delivery routes, reducing fuel costs by 20%.
- **Customer App**: Real-time GPS tracking and delivery alerts (e.g., “Your suit is 15 minutes away!”).
**Sustainability & Cost**:
- **Electric Motorcycles**: 50% of fleet transitioning to electric by Year 2 to cut emissions.
- **Maintenance Hub**: In-house servicing reduces downtime and costs.
**Customer Flexibility**:
- **Time Slots**: Choose delivery windows (e.g., 8–10 AM or 5–7 PM).
- **Returns**: Free pickup for adjustments or re-cleaning.
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### **4. End-to-End Supply Chain Integration**
**Sourcing & Procurement**:
- **Local Suppliers**: Biodegradable detergents from Addis Eco-Chem, reducing transport emissions.
- **Equipment**: Machines imported from eco-certified vendors, with spare parts stocked on-site.
**Waste Management**:
- **Chemical Disposal**: EPA-compliant partnerships for safe solvent recycling.
- **Fabric Recycling**: Donate unwearable garments to upcycling NGOs (e.g., FashionABLE).
**Technology Stack**:
- **Inventory Software**: Tracks garments from kiosk to delivery, minimizing loss.
- **CRM Integration**: Links customer preferences (e.g., *tenadam* scent) to order history.
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### **5. Scalability & Replication**
- **Addis Ababa Model**: Optimize operations in Year 1, then replicate to **Hawassa** and **Bahir Dar**.
- **Franchise Readiness**: Standardized kiosk designs and training manuals for rapid expansion.
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### **6. Cost-Benefit Analysis**
| **Component** | **Cost (ETB)** | **Benefit** |
|-------------------------|----------------------|----------------------------------------------|
| Central Facility Rent | 500,000/month | High visibility, premium clientele access |
| Kiosk Partnerships | 15% revenue share | Low upfront cost, expanded reach |
| Motorcycle Fleet | 1.2M (initial) | Faster delivery, competitive edge |
| Solar Panels | 2M (one-time) | 30% energy savings, brand differentiation |
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**Conclusion**
Boaz’s distribution and supply chain strategy combines strategic locationing, eco-conscious practices, and tech-driven efficiency to dominate Addis Ababa’s dry-cleaning market. By prioritizing convenience (kiosks, delivery), sustainability (solar, electric fleet), and scalability, the model is primed for rapid growth while aligning with Ethiopia’s urbanization and environmental goals. Continuous innovation in logistics and partnerships will ensure long-term resilience and customer loyalty.