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@ Hallel
2025-04-25 11:19:29
Executive Summary
Boaz Trading PLC, an Ethiopian enterprise, aims to establish a premium T-shirt brand in Addis Ababa, blending local cultural heritage with global appeal through strategic participation in the Cannes Film Festival. With a total investment of 27,500,000 ETB (including 6,875,000 ETB for Cannes activation), the project targets Ethiopia’s growing middle class and leverages international exposure for brand prestige. Financial projections show a monthly cash flow of 412,500 ETB, delivering an 18% ROI. Key strategies include locally sourced materials, tiered pricing for Ethiopian purchasing power, and omnichannel sales.