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@ Troy
2025-02-22 22:30:00
Gimmicks aren't good marketing, at least according to my battlefield-seasoned professor of Marketing 101. I learned more from that class than most of all my other college courses combined (excluding my later CS courses). His experience in the field made for a course jammed full of practical information.
One of the main principles he taught was that marketing is "providing the customer what they want at a profit". For Nostr, (since it is not a business itself), I would say that our profit is measured in:
"retained users that encourage others to join"
Gimmicks are similar to rugging. "Come in for the gimmick, then learn what it's REALLY about." is setting a false representation as a pitch.
The main roads to follow are:
- Highlighting the benefits
- Providing workarounds for deficiencies
- Highlighting what makes your product/service different from all other options. Differentiating your product/service is one the most key elements of marketing. If you can't do this, your "sales" are the result of a coin toss at best, (and that's only if your competitors failed at showcasing their uniqueness)
Another key aspect is to identify the demographic(s) of your target customer. I don't see 3D environments being directly related to Nostr currently. I don't know of any 3D/FPS gamers asking for a decentralized permissionless communication platform.
I think the current demographic to focus on are people/groups that frequently face censorship, that don't require anonymity. One of the best groups I can think of are firearms enthusiasts. Another are people in the field of psychedelic therapy. These groups get censored and shadow-banned on platforms frequently, and they have value to share. We've attracted a few doctors, and I hope to see more. Maybe the scientific community that has found data that counters the narratives presented by corporations would be another. Gimmicks would only turn these people to other avenues.
This doesn't mean the idea of 3D games/environments for Nostr should be ignored. When they provide a benefit to the target demographic, then it's time to go full throttle.