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@ Ben Justman🍷
2025-04-18 12:55:07
GM.
Feeling reflective today.
It’s wild that this is my life.
I make wine on the property I grew up on and sell it by shitposting alongside My People on the internet.
None of this was planned.
https://m.primal.net/QUtI.jpg
At 25, I was floundering. I knew I needed to start something and bet on myself, but had no idea what.
My dad made wine as a hobby. One day he suggested I start a winery. I’d never made wine before, but I said fuck it and started Peony Lane.
That first year, I had no product to sell and hated the job I had. My dad wanted to build a house, so now I live in one that he and I built together.
When I moved home to do that, I lived with a friend who just happened to be a Bitcoiner. I was already into personal finance, and he pulled me down the rabbit hole. He also got me on Twitter, by always knowing everything before I did.
Serendipitously, when my first wine was ready, I happened to be dating a graphic designer. She designed my first labels and built the Peony Lane brand. Today, my labels are made by my best friend from high school.
Twitter started out as a way to learn more about Bitcoin. Then Bitcoiners started buying my wine.
Now, more than half my sales are in Bitcoin.
You can just exit the Matrix