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@ Joker
2025-04-29 19:08:16
Germ-Killing Brands Now Want To Sell You "Good Germs" AKA Probacterials
David Whitlock, the pioneer of this concept has raised almost $100 million.
As we learn more about the relationship between the microbiome and our health, some scientists and journalists have begun weaning themselves from cosmetic products like soap and shampoo. In taking away the bad bacteria, we could be losing too much of the good.
The world’s best-known antibacterial labels are pouring millions into probacterial health and beauty startups.
The company’s message fits well with a growing body of research into the human microbiome showing that some bacteria are not only good but also vital.
Microbial imbalances play a role in many conditions, including allergies, autism, cancer, depression, irritable bowel syndrome, and obesity.
Also, probiotics and prebiotics—which refer, respectively, to beneficial live microbes and the ingredients that promote their growth—are a new frontier in health and beauty.
From 2015 to 2016, equity funding for companies invested in the so-called microbiome jumped from $173 million to $728 million, according to CB Insights, a company that tracks the tech market. Last year the figure rose to $939 million.
Unilever Ventures Ltd., the conglomerate’s investment arm, took a minority stake in Gallinée, a tiny London-based startup whose slogan is “Happy skin needs happy bacteria.”
AOBiome’s cosmetics branch, Mother Dirt, already counts tens of thousands of customers for its products, including the spray Whitlock developed from his bacterial elixir; they’re sold online, at natural beauty and food retailers, at Whole Foods Market stores in the U.K., and, starting in June, in the U.S.
Remainder Of The Article: https://dpl-surveillance-equipment.com/health-related/germ-killing-brands-now-want-to-sell-you-germs-gotbitcoin/ https://image.nostr.build/9f4fc1f1ca09273663bdae9f469e3f74b51c9dc06235621641b511d1decd04f5.jpg https://image.nostr.build/ccfa5e5a528c4a97cdf12bd3f4cfdf265746725876ed6638bc397209f86937fa.png https://image.nostr.build/2f9b6eb00120ea03d9c86bf5978e20a62d002db28e2ae2923360ce748553b757.jpg https://image.nostr.build/c217bf8138c7c40356f9af197744afd8d8f1f0f86965c91703f5617f29402c92.png