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@ Hallel
2025-04-21 06:11:28
Market Analysis
- Market Size: Addis Ababa’s population (4.8 million) and growing middle class (30% of urban households).
- Demand Drivers:
- Increasing white-collar workforce (government, NGOs, private sector).
- Limited competition: Only 3 formal dry cleaners in Addis.
- Cultural demand for garment care (e.g., weddings, holidays).
- Purchasing Power:
- Average monthly income in Addis: 8,000–15,000 ETB.
- Price sensitivity: Services priced 10–15% below global averages.
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