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My experience of [daily posting on LinkedIn](https://www.linkedin.com/in/totallyhumanwriter/) started around three years ago, when I became more serious about my coaching business. In that time, I amassed 25,000 followers and garnered around 3 million impressions on my writing. It was a wild ride, but now it’s time to leave the theme park. # Reasons I Quit Posting on LinkedIn Here they are, in no particular order: 1. I went from coach to ghostwriter. 2024 threw up an unexpected career change. Since 2018, I've been a coach, moving from teaching English as a foreign language to working with groups of multilingual pro writers looking for better opportunities. Coaching is a tough industry (maybe I'll write about that someday). My idea was to write more meaningful words and less copy to market my coaching business. Ultimately, writing to develop the Bitcoin ecosystem is what I find meaningful, and writing for hire doesn't require as much copywriting as being a coach. With a solid portfolio, contacts, and profile, potential clients can see your results. You don't need to attract a ton of inbound leads by writing funny bits and wow-inducing educational posts on LinkedIn. 2. Time constraints Because of my own book marketing, new client work, and projects like [21 Futures](https://21futures.com/), I can't dedicate my creative efforts and several hours per week to writing on LinkedIn. That time works better for me elsewhere. 3. Worsening distribution 'Creators' (a.k.a. active posters with many followers) often say changes to the algorithm don't matter. 'Get on with it. Adapt and move forward.' I'd be lying if I said I'm happy seeing statistics for my posts plummet. In 2022 and 2023, a successful carousel might net 20,000 views with over 150 likes and 50+ comments. Now, an exceptional post for me attracts 5,000 views with 50 likes. I won't bore you with charts and statistics, but this is an average, based on hundreds of posts. It seems LinkedIn is reducing the reach of big accounts in favour of tighter networks and distributing the work of those with <5k followers. That's fine. Perhaps that will make the platform less showy, and less boastful, finally ridding us of fake stories, surprising hacks, and ultimate guides. Still, It makes creative types like me feel like failures. Does an 80% decrease in distribution seem fair for the three years of daily effort I've put in? Should I keep struggling for diminishing returns? No. Creative people must seek the best return on investment for their time. The lesson? Distribution is more important than follower numbers. I've also quit Medium, where I have 2,000 followers and regularly receive single-digit reads on my posts. 4. LinkedIn values machines over humans. Cost-cutting, extracting value, and planning for a robotic future. That's Microsoft's MO. Despite being a social network with over 1 billion users, LinkedIn seemingly relies on automated support to make decisions on which content, people, and ideas are allowed on the platform. Users' data is parsed without their express consent.\ LinkedIn seems desperate for us to use generative AI to express our 'insight'.\ We are constantly bombarded by LLM drivel and boring machine-made content. If you can't be bothered to write it, why should I bother to read it? As somebody who brands himself a human-centric writer, why would I offer up personal takes and stories writing for free in an AI-filled swamp? --- # What's next? So I'm giving up posting on LinkedIn. With that said, it can still produce a great benefit for its users, especially those in the bitcoin space. Why? The ability to search for potential connections, present your profile, and share your expertise can make a huge difference to your work - investment, partnership, and customers. If you have a smaller network and have the need to share personal takes, opinions, and expertise, posting on LinkedIn is worth it. So few are doing this in bitcoin, the opportunities in 2025 are mind-boggling. Next year, thousands of new startups and ventures will be vying for our attention. Those who can build trust and stay true to their message will win. And if LinkedIn stops working, you can always take your followers elsewhere. If you have read and enjoyed my words here on LinkedIn in the last three years, thank you. It has been a much-needed creative outlet and has brought me opportunities, laughs, knowledge, new colleagues, and friends. I'll still be stalking your posts and writing sarcastic comments. --- # Where can you find me: Bitcoin writing - [X](https://x.com/21Futures), [StackerNews](https://stacker.news/21futures) [21futures.com](https://21futures.com/)\ NOSTR - npub12xy9yxej6s9hgzsn3rfyfc3xgtdr29wqlvulquzhz2fhqqywk5vqnyvqut), [Totallyhumanwriter.com](https://totallyhumanwriter.com/) - website coming soon. [Maximum Freedom, Minimum Bullshit](https://maximumfreedom.substack.com/) on Substack. And you can reach me via email at philipcharterauthor@gmail.com I'm interested to know your thoughts and plans for 2025. Where will you be writing and why?