-
2025-01-16 21:07:13
A number of things I’ve heard and have posted have made me think I’m not a very good marketer. I’ve posted on God having ultimate authority and therefore being able to control our every decision, that we should look to share in Jesus’s persecution, and other equally unpopular ideas. I seek to write the truth and to follow God’s leading, but sometimes it seems like a terrible way to grow a substack.
Yesterday I was working with my special needs son on his Awana Trek Bible lesson. We were studying Luke 9:57-62.
“57As they were going along the road, someone said to Him, “I will follow You wherever You go.” 58And Jesus said to him, “The foxes have holes and the birds of the air have nests, but the Son of Man has nowhere to lay His head.” 59And He said to another, “Follow Me.” But he said, “Lord, permit me first to go and bury my father.” 60But He said to him, “Allow the dead to bury their own dead; but as for you, go and proclaim everywhere the kingdom of God.” 61Another also said, “I will follow You, Lord; but first permit me to say good-bye to those at home.” 62But Jesus said to him, “No one, after putting his hand to the plow and looking back, is fit for the kingdom of God.””
The first man said, “I will follow You wherever You go.” What was Jesus’s reply? “The foxes have holes and the birds of the air have nests, but the Son of Man has nowhere to lay His head.” To translate into modern English, Jesus said, “I’m homeless. If you follow me, you will be homeless, too.”
Jesus said to the second man, “Follow Me.” When this man replied, “Lord, permit me first to go and bury my father,” Jesus replied, “Allow the dead to bury their own dead.”
When a third man said, “I will follow You, Lord; but first permit me to say good-bye to those at home” Jesus replied, “No one, after putting his hand to the plow and looking back, is fit for the kingdom of God.”
Jesus cared more about truth in advertising and letting people know the good, the bad, and the ugly about choosing to follow Him.
I like to think my poor marketing is just me following Jesus’s example. I will always write what I feel led to write by my reading of the Bible and leading of the Spirit, even if that means my substack shrinks. God knows who needs to hear what I’ve written and will bring those who need to hear it. It isn’t about being popular (although I’ll admit I always get a rush when I get a new subscriber), but about being faithful to God and His word.